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Cory Funk Owns a Chain of Radio Stations

question 35

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Cory Funk owns a chain of radio stations. The advertising time he sells to advertisers is directly related to the number of persons who are listening to each station in each radio market. Cory purchases estimates of the number of persons who listen to the different radio stations in each market from The Broadcast Bureau of Measurement Canada (BBM Canada) . In every radio market BBM gathers the same data. BBM records this information in a database and they offer it to every person who wishes to subscribe to it for a fee. BBM is an example of a:

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Definitions:

Just-World Hypothesis

The belief that people get what they deserve and deserve what they get, which often underlies the assumption that the world is fair and justice is served.

Validity Effect

The tendency to believe that information is correct or valid simply because it has been repeated multiple times.

The Big Lie

A propaganda technique, often attributed to Adolf Hitler, based on the premise that a lie, if audacious enough and repeated enough times, will be believed by the masses.

Symbolic Racism

A form of racism expressed through indirect symbols or phrases, often denying racial bias.

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