Cory Funk Owns a Chain of Radio Stations

question 35

Multiple Choice

Cory Funk owns a chain of radio stations. The advertising time he sells to advertisers is directly related to the number of persons who are listening to each station in each radio market. Cory purchases estimates of the number of persons who listen to the different radio stations in each market from The Broadcast Bureau of Measurement Canada (BBM Canada) . In every radio market BBM gathers the same data. BBM records this information in a database and they offer it to every person who wishes to subscribe to it for a fee. BBM is an example of a:

• A) syndicated processing firm
• B) syndicated data services firm
• C) standardized processing firm
• D) standardized services firm
• E) community tapestry firm

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Definitions:

Western Hemisphere

The half of the Earth that lies west of the Prime Meridian (which crosses Greenwich, London, England) to the International Date Line, comprising the Americas and their surrounding waters.

Freeholders

Historically, individuals who owned their land outright, without owing feudal duties or rents to a superior, often having specific political rights or privileges in their locality.

Suffrage

The entitlement to participate in political elections by casting a vote.