Standardized Services Firms Are Marketing a Process More Than Anything

question 48

True/False

Standardized services firms are marketing a process more than anything else. Examples include standardized methods of measuring customer satisfaction or providing a system for segmenting the market.

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Definitions:

Dissolution

The closing down or dismissal of an assembly, partnership, or official body, often referring to the legal termination of an organization’s existence.

Isomorphism

The process through which organizations in the same sector or field become increasingly similar in their structures, processes, and practices, often in response to regulatory, competitive, or cultural pressures.

Mimetic Isomorphism

A process by which organizations emulate others in their field or industry, often in response to uncertainty or to gain legitimacy.

Coercive

Relating to or involving force or compulsion, often used in the context of power or authority.