Francois Benoit Has Trained for Several Months to Conduct Focus

question 9

Multiple Choice

Francois Benoit has trained for several months to conduct focus groups. He is about to hold his first focus group as the moderator. Which factor did Francois NOT learn about how to hold a successful focus group discussion?

• A) Have a clear understanding of the purpose and objectives of the interview.
• B) Set the tone for the entire session with introductory remarks.
• C) Formulate questions ahead of time in a logical sequence.
• D) Make sure to keep a professional distance from the participants as a moderator is there to observe only.
• E) Provide a clear explanation of how the participant should respond.

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Definitions:

Shares Outstanding

The total number of shares of a company's stock that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares.

Equity-Financed

A method of funding a company’s operations by issuing shares of stock to investors rather than borrowing money.

All-Stock Deal

A type of transaction where payment for a purchase is made entirely through the exchange of shares rather than cash.

Incremental Value

The additional worth or benefit gained from a specific action or investment, compared to the situation without it.