Dan Neufeld Decides to Use a Qualitative Research Technique Called

question 67

Multiple Choice

Dan Neufeld decides to use a qualitative research technique called "laddering." Which of the following would best describe how laddering could be used by Dan's Pork processing company?

• A) Determining values important to consumers (i.e., good health); the routes consumers take to achieve those values (i.e., exercise, eating good foods, rest); and which specific product attributes (eat white meats) are used as a means of achieving the end desired value (good health).
• B) Determining product attributes important to consumers (i.e., white meats); the routes consumers take to achieve those attributes (i.e., shopping, reading ads, coupons); and which specific product attributes (pork) are used as a means of achieving the end desired value.
• C) Determining bottom rung values important to consumers (i.e., food, shelter, clothing); the routes consumers take to advance to higher rungs (i.e., education, job search, skill training); and which specific product attributes (white meats) are used as a means of achieving the highest rung (high self-esteem).
• D) Determining the step-by-step approach to determining the best method to advertise the product (pork) as a healthy, nutritious food (white meat).
• E) Determining the step-by-step approach to determining the best method to display the product (pork) as a healthy, nutritious food (white meat) in the meat aisle of the grocery store.

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Definitions:

Adolescence

The transitional period in human growth and development that occurs after childhood and before adulthood, characterized by various physical, psychological, and social changes.

Masturbation

The self-stimulation of the genitals to achieve sexual pleasure and arousal, which can be a part of normal sexual behavior.

Health Professionals

Skilled workers specialized in various fields of healthcare, dedicated to maintaining or improving health through diagnosis, treatment, and prevention of diseases.

Puberty

The developmental period when a child's body transitions into an adult body capable of sexual reproduction.