Frito-Lay Brand Managers Want to Know Which of Three Proposed

question 72

Multiple Choice

Frito-Lay brand managers want to know which of three proposed end-aisle displays work the best in terms of catching consumers' attention. They set up prototypes of the three displays in three supermarkets and visit each to observe consumers head movements as they approach each display. Which observation technique best describes this situation?

• A) direct
• B) disguised
• C) mechanical
• D) indirect
• E) store observation

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Definitions:

Forensic Confirmation Bias

The inclination within forensic analysis to interpret evidence in a way that confirms pre-existing beliefs or hypotheses.

Self-fulfilling Prophesy

A prediction that causes itself to become true due to the feedback between belief and behavior.

Contemporary Political Climate

The current conditions, attitudes, and dynamics within the political sphere or environment.

Stanford Prison Simulation

A psychological experiment conducted in 1971 by Philip Zimbardo at Stanford University, aimed at exploring the effects of perceived power, focusing on the struggle between prisoners and prison guards.