Focus Groups Should NOT Be Used When

question 18

Multiple Choice

Focus groups should NOT be used when:

• A)there is a need to understand the consumers' vocabulary.
• B)there is a need to determine consumers' attitudes.
• C)there is a need to predict the sales volume for a new product in a market territory.
• D)there is a need to understand consumers' motives.
• E)there is a need to know how accepting consumers are of a proposed new package design.

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Definitions:

Federal Trade Commission

A U.S. federal agency responsible for the enforcement of antitrust and consumer protection laws.

Deceptive

Intended to mislead or trick, causing someone to believe something that is not true.

Credit Report

A detailed report of an individual's credit history prepared by a credit bureau and used by lenders to determine creditworthiness.

Prequalification Offer

An initial offer made based on a preliminary assessment of the recipient's qualifications, often used in loan or credit applications.