Dan Neufeld Decides to Use a Qualitative Research Technique Called

question 67

Multiple Choice

Dan Neufeld decides to use a qualitative research technique called "laddering." Which of the following would best describe how laddering could be used by Dan's Pork processing company?

• A) Determining values important to consumers (i.e., good health); the routes consumers take to achieve those values (i.e., exercise, eating good foods, rest); and which specific product attributes (eat white meats) are used as a means of achieving the end desired value (good health).
• B) Determining product attributes important to consumers (i.e., white meats); the routes consumers take to achieve those attributes (i.e., shopping, reading ads, coupons); and which specific product attributes (pork) are used as a means of achieving the end desired value.
• C) Determining bottom rung values important to consumers (i.e., food, shelter, clothing); the routes consumers take to advance to higher rungs (i.e., education, job search, skill training); and which specific product attributes (white meats) are used as a means of achieving the highest rung (high self-esteem).
• D) Determining the step-by-step approach to determining the best method to advertise the product (pork) as a healthy, nutritious food (white meat).
• E) Determining the step-by-step approach to determining the best method to display the product (pork) as a healthy, nutritious food (white meat) in the meat aisle of the grocery store.

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Definitions:

Lymphoid Tissue

A type of connective tissue that includes lymphocytes, aiding in the immune response by fighting off infections.

Lymphocytes

A type of white blood cell that is part of the immune system, involved in protecting the body from infectious disease and foreign invaders.

White Blood Cells

Immune system cells that play a crucial role in defending the body from infectious diseases and external threats.

Blood Plasma

The liquid component of blood that carries cells and proteins throughout the body, comprising about 55% of total blood volume.