Focus Groups Should Be Composed of Persons Who Are Similar

question 12

True/False

Focus groups should be composed of persons who are similar in terms of demographics and other relevant variables.

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Definitions:

Personality

A person’s distinguishing character traits, attitudes, or habits.

Visual Aids

Integrating visuals, such as documents, slides, and sales sheets as a way to visually convey or reinforce a point.

Account Objective

A specific goal that a sales team or individual aims to achieve within an account, such as increasing sales, enhancing customer relationships, or introducing new products.

Sales Quota

is a target amount of sales that a salesperson or team is expected to achieve within a specified time frame.