Why Have Mixed-Mode Surveys Increased Popularity Over the Last Few

question 18

Multiple Choice

Why have mixed-mode surveys increased popularity over the last few years?

• A) increasing use of online survey research
• B) simplicity with which data is collected
• C) ease of integration with mixed-mode surveys
• D) definitive proof that data collection mode does not affect response
• E) reduced fees of interviewers

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Definitions:

Attraction-Similarity Hypothesis

The theory suggesting that individual are more attracted to others who are similar to them in terms of attitudes, values, and beliefs.

Hypothesis

A proposition to be tested.

Concept of Reciprocity

The social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation among individuals or groups.

Reciprocity

A mutual exchange of actions, goods, or services, often reflecting a balance in giving and receiving between individuals or groups.