Which One of the Reasons Below Does NOT Explain Why

question 88

Multiple Choice

Which one of the reasons below does NOT explain why in-office interviews are more costly per respondent than those conducted for in-home interviews?

• A) interviewers need specialized skills for handling gatekeepers
• B) in-depth understanding of product features is required
• C) use of technical jargon takes more training than for consumer products
• D) business respondents charge more for interviews
• E) ability to address technical questions from respondents by interviewers

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Definitions:

Additional Cost

Expenses incurred that are above and beyond the initial forecast or budget for a project or product.

Differential Revenue

The difference in revenue generated under two different scenarios or as a result of a specific action.

Additional Cost

Expenses incurred that are over and above the originally planned or estimated costs.

Selling Price

The amount at which a product or service is offered to customers for purchase.