In Selecting the Proper Survey Method,researchers Balance

question 78

Multiple Choice

In selecting the proper survey method,researchers balance:

• A)the cost of the project with what the client is willing to pay.
• B)the time limitation of the client with the speed at which surveys must be conducted in order to have a profitable research firm.
• C)the quality of information desired with the requirement to take advantage of today's technology.
• D)the quality of information desired with time deadlines and budget constraints.
• E)what their employer wants,in addition to what the researchers want.

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Definitions:

Strategic Value

The long-term benefit or importance of an asset, activity, or decision to an organization's overall objectives and competitiveness.

Marketing Mix

A blend of factors that can be controlled by a company to influence consumers to purchase its products. These factors typically include product, price, place, and promotion.

Logistical Services

Services that facilitate the movement, storage, and processing of goods throughout the supply chain, including transportation, warehousing, and customs brokerage.

Customer Service

The help and service offered by a business to individuals who purchase or utilize its products or services.