This Scale Consists of 5 Points and There Are Labels

question 40

Multiple Choice

This scale consists of 5 points and there are labels only on each end of the 5-point continuum. This is an example of a(n) :

• A) End-labeled 5-point scale
• B) 5-point unanchored scale
• C) summated scale
• D) graphic rating scale
• E) anchored 5-point scale

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Definitions:

Source

The origin or place from which something comes, is obtained, or is derived.

Encoder

A device or program that converts information from one format or code to another, often used for data encoding or signal processing.

Hierarchy of Effects

A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.

First Stage

The initial phase of a process or series of events, often characterized by early development or the introduction of something new.