Reader's Digest Conducts an Annual Survey Across 18 Different European

question 10

Multiple Choice

Reader's Digest conducts an annual survey across 18 different European countries and asks respondents to rate brands across 30 product categories. The questions ask the consumers to rate the brands from 1 to 5 on each of the following: quality, value, strong image, and understanding consumer needs. This is an example of a(n) :

• A) anchored scale.
• B) unanchored scale.
• C) summated scale.
• D) stapel scale.
• E) graphic intensity scale.

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Definitions:

Marketing Metric

Quantitative measures used to track performance and effectiveness of marketing strategies and activities.

Facebook Audience

The group of people who engage with or can be reached through Facebook's various advertising and content distribution platforms.

Engagement

The degree of attention, interest, or enthusiasm that an individual dedicates towards a particular activity, product, or service.

Panel

A group of people gathered to discuss, judge, evaluate, or advise on a particular matter.