Which of the Following Best Represents What Your Textbook Has

question 56

Multiple Choice

Which of the following best represents what your textbook has to say about guidelines for developing a questionnaire in a foreign language?

• A) never attempt it
• B) always form a strategic alliance with another firm in the appropriate foreign country so they can do the study
• C) you should follow a process of designing the questionnaire in the foreign language, then have it translated back into English so you can evaluate each question's wording before releasing the questionnaire
• D) you should follow a process of designing the questionnaire in your language, having it translated into the target language, and then "back-translated" by independent translators into your language, then revise and pretest using individuals whose native tongue is the other language
• E) you should follow a process of designing the questionnaire in your language, having it translated into the foreign language, and then pretest using individuals whose native tongue is the other language

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Definitions:

Increase Probability

The act of making an event or outcome more likely to occur.

Behaviour

The way in which an individual acts or conducts themselves, especially towards others.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable outcome or stimulus following a desired behavior increases the likelihood of that behavior being repeated.

Punishment

A consequence applied to decrease or eliminate a behavior or action considered undesirable.