Patrick Strubel Is a Young Attorney Who Is Reviewing a Proposed

question 39

Multiple Choice

Patrick Strubel is a young attorney who is reviewing a proposed research survey to be used in an upcoming trial. The case involves potential deceptive advertising claims made in a TV commercial advertising over-the-counter (i.e., nonprescription) medicine. Patrick is commissioning research to determine consumers' understanding of the claims after they have watched the TV commercial. Patrick wants to separate respondents into two categories: i) those who recall having actually seen the TV commercial and ii) those who do not recall having seen it. For those who do not recall having seen the commercial, they will be asked to view it before asking questions about their beliefs of the claims made. Patrick views the questionnaire proposed by the research firm. One of the questions is: (1) Do you recall having watched a TV commercial featuring XYZ, a pain reliever for arthritis? If "yes," continue. If "no," go to Question (12) . This question would be considered a(n) :

• A) disguised question
• B) skip question
• C) screening question
• D) undisguised question
• E) classification question

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Definitions:

Net Operating Income

The profit a company generates from its normal business operations, excluding extraordinary items and expenses like taxes and interest.

Break-even

The point at which total revenues equal total costs, resulting in no net profit or loss for a business.

Monthly Dollar Sales

The total revenue generated from sales in a particular month measured in dollars.

Selling Price

The amount of money a customer pays to purchase a product or service.