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Computer-Assisted Questionnaire Design Programs Try to Ease the Researcher's Task

question 83

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Computer-assisted questionnaire design programs try to ease the researcher's task in designing questionnaires and often include "question libraries," which contain standard questions for constructs often measured in marketing research studies (such as importance,satisfaction,or usage).


Definitions:

Mi'kmaq

A First Nations people indigenous to the northeastern regions of North America, primarily in present-day Canada and parts of the United States.

Coast Salish

A group of ethnically and linguistically related Indigenous peoples of the Pacific Northwest Coast, living in what is now Washington State in the USA and British Columbia in Canada.

Mohawk

A member of the Native American people, part of the Iroquois Confederacy, known for their distinct culture and history in northeastern North America.

Vertical Mosaic

A concept used to describe a highly stratified society or organization, often referring to Canada's social structure of ethnic groups with differing levels of economic and social power.

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