95 Percent of the Observations Under the Normal Curve Fall

question 62

Multiple Choice

95 percent of the observations under the normal curve fall within ________ times the sample error.

• A) + 1.64
• B) + 1.96
• C) + 2.58
• D) + 0.95
• E) + 1.95

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Definitions:

Integrated Marketing Communications

A strategic approach to marketing that combines various communication tools and channels to provide a comprehensive message about a product or brand.

Impressions

A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.

Return On Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return by the cost of the investment.

Advertising Value Equivalency

Advertising Value Equivalency (AVE) is a metric used in public relations to measure the benefit to a client from media coverage by comparing it to the equivalent cost if the space or time were bought as advertising.