A Packaged Food Company Is Looking at Conducting Enter the Canadian

question 6

Multiple Choice

A packaged food company is looking at conducting enter the Canadian marketplace with its new line of frozen healthy after-school snacks. Before launching the product they want to determine what the best pricing strategy will be with their target market without the incurring the time or cost of a census. The research firm they hired suggested they subdivide the Canadian population into geographic areas. Given the diversity that exists across Canada, they suggested that they then select a random sample of the areas to ensure a representative sample. What form of sampling was the firm recommending?

• A) eeographic sampling
• B) random area sampling
• C) two-step area sampling
• D) stratified sampling
• E) stratified random sampling

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Definitions:

Hypnosis

A trance-like state of focused attention, reduced peripheral awareness, and an enhanced capacity to respond to suggestion, used for therapeutic purposes.

Symptoms Of Hysteria

Manifestations typically associated with an outdated diagnosis, now more likely referred to as conversion disorder, which include uncontrollable emotional outbreaks and disturbances in physical functioning.

Charcot And Bernheim

Pioneers in the field of neurology and hypnosis, respectively, known for their work on hysteria and suggestion.

Community Mental Health Movement

Movement launched in 1963 that attempted to provide coordinated mental health services to people in community-based treatment centers.