In Order to Be Potentially Useful for a Marketing Manager

question 63

Multiple Choice

In order to be potentially useful for a marketing manager, differences must be:

• A) at least at a ratio of 2 to 1.
• B) statistically significant.
• C) new and not part of existing knowledge.
• D) at least at a ratio of 10 to 1.
• E) measurable.

---

Definitions:

Intensity

The measurable amount of a property, such as force, brightness, or a magnetic field, often described in terms of its power or degree.

Persistence

Refers to the continuing effort towards a goal, even when facing obstacles or challenges.

Persistence

The quality of maintaining a course of action or belief despite challenges, obstacles, or discouragement.

Activation

The stimulation or initiation of activity in an organism, cell, or molecular system, often referring to the triggering of specific processes or responses.