Which Variable Is Often Used by Marketers to Segment Their

question 61

Multiple Choice

Which variable is often used by marketers to segment their market?

• A) gender
• B) geography
• C) religion
• D) age
• E) height

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Definitions:

Information Movement

The process of transferring, sharing, or disseminating information from one party or location to another.

Twitter

A social media platform that enables users to post short messages, known as tweets, to share news, thoughts, and interact with others.

Blog

A digital platform or section of a website used for publishing content, often written, to engage with a targeted audience or share expertise.

Target Specific Audiences

The strategy of directing marketing and communication efforts towards a particular group of consumers identified as likely to respond positively.