Which Variable Is Often Used by Marketers to Segment Their

question 61

Multiple Choice

Which variable is often used by marketers to segment their market?

• A) gender
• B) geography
• C) religion
• D) age
• E) height

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Definitions:

Valence

In psychology, the value associated with a particular outcome or reward, influencing the motivation of an individual.

Expectancy

The belief or anticipation that a particular event or outcome will occur.

Instrumentality

In the context of motivation theory, it refers to the perceived relationship between performing at a certain level and achieving a desired outcome.

Goal-Setting Theory

Goal-Setting Theory posits that specific, challenging goals along with appropriate feedback contribute significantly to motivation and performance, by focusing effort and fostering persistence.