Gender Is a Demographic Variable That Is Often Used by Marketers

question 58

True/False

Gender is a demographic variable that is often used by marketers to segment their markets.

---

Definitions:

Negative Reinforcement

Increasing behaviors by stopping or reducing negative stimuli. A negative reinforcer is any stimulus that, when removed after a response, strengthens the response. (Note: negative reinforcement is not punishment.)

Latent Learning

Learning that occurs but is not apparent until there is an incentive to demonstrate it.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, encouraging the occurrence of desired behaviors.

Lakeshore Property

Land or real estate located directly adjacent to a lake, often highly valued for its scenic beauty and recreational potential.