When a Marketing Researcher Is Faced with a Large Number

question 96

Multiple Choice

When a marketing researcher is faced with a large number and variety of prospective independent variables, multiple regression analysis can be used as a way of spotting the salient independent variables for the dependent variable at hand. What application of multiple regression analysis is this?

• A) predicting
• B) screening
• C) understanding
• D) evaluating
• E) summarizing

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Definitions:

Raleigh

The capital city of North Carolina, named after the English explorer Sir Walter Raleigh.

Indians

Refers to the indigenous peoples of the Americas, often used in a historical context to describe the native populations encountered by European explorers and colonizers.

Europeans

People from the continent of Europe or of European descent.

Furs

Textiles made from the pelts of animals, historically significant in trade and fashion, but have become controversial due to ethical concerns regarding animal rights.