You Are an Officer in Your College's Student Marketing Association

question 21

Multiple Choice

You are an officer in your college's Student Marketing Association. You are looking for ways to ensure that members will join again the following year. Students tend to join for one semester or one year and then drop out. You decide to take a simple random sample of this year's members and give them a survey. One of the questions asks: "Will you join the SMA next semester?" Yes, No, Don't Know. Another question asks respondents to "check all the following that they feel provides them with 'value' by virtue of being in the SMA:" free food at meetings, getting to socialize in a relaxed setting with fellow classmates, learning about businesses through the guest speaker program, getting job search information through the organization's "Career Search" program, and getting to know your professors on a more personal basis. You want to know which one(s) of these are related to whether or not students will join the SMA in the next semester. What analysis should you run?

• A) pearson product moment correlation analysis
• B) independent samples t tests
• C) cross-tabulation
• D) cross-tabulation with chi-square tests
• E) paired samples tabulation analysis

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Definitions:

Risk-free Rate

The theoretical return on investment with no risk of financial loss, often represented by the yield of government bonds like U.S. Treasury bills.

Expected Market Rate

The anticipated rate of return that investors predict to receive from the market as a whole over a specific period.

Myopic Behavior

Short-sighted decision-making focusing on immediate benefits rather than considering long-term consequences, often seen in investment choices.

Mean-variance Optimizers

A mathematical process used in finance to construct an investment portfolio that aims to maximize returns for a given level of risk.