Chi-Square Analysis Always Begins with the Assumption That No Association

question 64

True/False

Chi-square analysis always begins with the assumption that no association exists between the two categorical variables under analysis.

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Definitions:

Injunctive Norm

Social norms that are perceived as being approved of by other people, dictating behaviors that are seen as acceptable or unacceptable within a society or group.

Consistency Motive

The psychological drive to maintain uniformity and coherence in one's beliefs, attitudes, and behaviors.

Affiliation Goal

A personal or social objective that involves connecting, belonging, or being accepted by others.

Target Customer

A target customer is an individual or group that a business aims to reach with its products, services, and marketing efforts, typically characterized by shared demographics, interests, or needs.