The MRIA Has Standards for the Public Release of Marketing

question 36

Multiple Choice

The MRIA has standards for the public release of marketing research results. Which of the following was NOT one of their recommendations noted in your textbook?

• A) Do not include precise proportions with qualitative reporting.
• B) Have the exact wording and order of questions in a questionnaire available to the public upon request.
• C) Differentiate between scientific and nonscientific studies.
• D) Include the sample size and population surveyed.
• E) Present only quantitative and not qualitative findings.

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Definitions:

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Spontaneous Recovery

A phenomenon in learning and conditioning where a previously extinguished response re-emerges after a period of no exposure to the conditioned stimulus.

Classical Conditioning

A type of learning in which one learns to link two or more stimuli and anticipate events.

Discrimination

Unjustifiable negative behavior toward a group and its members.