Which of the Following Is Acceptable in a Marketing Research

question 24

Multiple Choice

Which of the following is acceptable in a marketing research report table of contents?

• A) letter of authorization is numbered with Arabic numerals
• B) introduction pages are not numbered
• C) executive summary is listed with Arabic numerals
• D) the table of contents page should be listed
• E) title page is not listed

---

Definitions:

Unit Selling Price

The amount of money charged for each individual unit of a product or service sold.

Fixed Costs

Expenses that do not change with the level of production or sales over a short period, such as rent, salaries, and insurance.

Break-even Sales

The amount of revenue that must be generated to cover total fixed and variable costs, resulting in zero net income or loss.

Unit Selling Price

The price at which a single unit of a product is sold, determining the revenue generated from sales.