Describe the Needs-Based Theories of Motivation

question 50

Essay

Describe the needs-based theories of motivation.

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Definitions:

Brand Attributes

Characteristics that define the essence and distinctive personality of a brand, influencing how consumers perceive it.

Brand Loyalty

The degree of consumer dedication and preference for a particular brand, often resulting in repeat purchases over time.

Brand Equity

The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.