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Discuss transformational leadership.
Determinant Attributes
Product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.
Competing Brands
Brands that operate in the same market segment and target similar customer groups, often competing for market share and customer loyalty.
Considerable Alternative Evaluation
The phase in the consumer decision-making process where options are assessed against each other on various attributes and criteria.
Habitual Products
Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.
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