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CASE
Scenario - Holly Davis
Holly Davis was working as the sales manager for Industrial Instruments. Some of the sales executives were showing signs of burnout. They were losing interest in their jobs and were no longer motivated to gain new accounts. The reward system focused on old reliable accounts, but Holly was now under pressure to expand the customer base. Holly had recently been to a seminar on corporate value systems. She recognized that the company's CEO wanted to change in the way employees thought about the firm and in the way they related to one another. She further recognized that a lasting solution to her problem required a fundamental shift in perception.
-Holly could use the following to affect the corporate culture:
Inflation
The economic condition characterized by an increase in prices and a decrease in the purchasing value of money.
Chronic Illnesses
Long-term health conditions that persist for months or years, often without a definitive cure but manageable through treatment and lifestyle changes.
Productive Lifestyles
A way of living that actively contributes to achieving personal goals, engaging in meaningful activities, and fostering growth and well-being.
Aging Americans
Refers to the demographic group of individuals in the United States who are typically aged 65 and older, facing unique health, economic, and social challenges.
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