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Mike's Bikes believes that each of the employee should enjoy the idea of working on something that is new, creative, or personally meaningful. Mike's Bikes would describe which of the categories of small business owners?
Consumer Needs
Identifies the desires or requirements of buyers that products or services aim to fulfill.
Societal Benefit
Advantages or contributions that an action or policy provides to the well-being of society as a whole.
Target Market Segments
Specific groups of consumers targeted by a company's marketing efforts, identified by shared characteristics.
Initial Launch
The first introduction of a product or service to the market, marking the beginning of its commercial journey and consumer availability.
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