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CASE
Scenario - Bianca and Bijal
While many others dreamed about owning their own business, Bianca Babson decided to do something about it. Bianca knew that being self-employed required long hours and hard work, but with the help of her husband, Bijal, Bianca was positive that the hours and the work would be rewarded. First, she and Bijal developed a new concept in sunglasses that could be used by athletes better than the sunglasses now on the market. Bianca and Bijal obtained a patent on their invention, and began production and marketing.
-After fully developing their new business idea, Bianca and Bijal recognize the need to develop a business plan. Typical business plans will include all of the following, EXCEPT
Personality Domains
Broad categories or dimensions used to describe and understand the complex nature of human personality, such as the Big Five personality traits.
Neuroticism
A trait from the Big Five personality traits framework, pointing to an individual's tendency towards emotional instability and anxiety.
Honesty
The quality of being truthful, sincere, and free from deceit or fraud in conduct or speech.
Humility
A modest or low view of one's own importance; humbleness.
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