CASE Scenario - Darla Davidson

question 110

Multiple Choice

CASE
Scenario - Darla Davidson
Darla Davidson was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-Using the logic of the BCG grid, Darla should recognize that her strategic business unit was in which quadrant?

• A) Star
• B) Cash Cow
• C) Question Mark
• D) Dog
• E) None of these

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Definitions:

Suppressing Emotions

Intentionally inhibiting one's emotional expressions or feelings, often to adhere to social norms or personal beliefs.

Recognizing

The act of identifying someone or something from having encountered them before; acknowledging the existence, validity, or legality of something.

Feedback

Information given to an individual or a group about their performance with the intent of improving future performance.

Workplace Violence

Acts of aggression, physical assaults, or threatening behavior occurring in work settings.