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CASE
Scenario - Darla Davidson
Darla Davidson was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-The strategy that the BCG matrix suggests that Darla should take for this SBU is
Stitches
A method of closing wounds with thread and a needle to promote healing and minimize scarring.
Contributory Negligence
A legal defense where if the plaintiff is found to have contributed to their own harm, they may be barred from recovery or have their compensation reduced.
Standard of Care
The degree of attentiveness, caution, and prudence that a reasonable person should exercise in a given situation.
Unreasonable Risk
A hazard or threat that is not justifiable given the circumstances, often indicating negligence or a failure to follow best practices.
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