Examlex
According to the administrative model of decision making, managers' searches for alternative are limited because of human, information, and resource constraints.
Response Bias
A tendency of respondents to answer questions on a survey untruthfully or misleadingly, often to present themselves in a favorable light or due to misunderstanding.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors.
Pleasing Behavior
Actions aimed at making others happy or satisfied, often by adapting one's behavior to meet their expectations or desires.
Recall
The process of retrieving information from memory.
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