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Herzberg's two-factor theory divides work-related needs into two categories: hygiene factors and reward factors.
Generalities
Statements or notions that are vague and lack specific detail, applied broadly rather than specifically.
Exaggerations
Statements or claims that stretch the truth or overemphasize facts, often used for emphasis or effect.
Ad Substantiation
The requirement that advertisers have evidence to back up their claims, ensuring that advertisements are truthful and not misleading.
Reasonable Basis
A concept used in various legal and financial contexts to signify that there is a sound, logical foundation for a particular action or decision.
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