It Seems That Once a Year the Managers of Barbie

question 87

Multiple Choice

It seems that once a year the managers of Barbie and Ken's Corporation attempt a major organization intervention, such as management-by-objectives. They never seem to be satisfied with the performance of Barbie and Ken's and, sure enough, 12 months later, along comes another major intervention. By implementing organizational change in this way, Barbie and Ken's management may well be violating the principle of

• A) benchmarking.
• B) continuous improvement.
• C) unity of direction.
• D) top-down control.
• E) none of these.

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Definitions:

Brand-Name Recognition

The extent to which consumers are able to identify a brand by its attributes, which can influence their buying decisions, often a result of marketing strategies.

New Product

Describes a good or service that has recently been introduced to the market by a company.

First Development

The initial phase of growth or advancement in an area, organization, or system, marking the beginning of significant progress or change.

Process Innovation

The improvement or development of new methods in the production process, enhancing efficiency or productivity.