CRM Systems Help Companies Track Customers' Interactions with the Firm

question 118

True/False

CRM systems help companies track customers' interactions with the firm and allow employees to call up information on past transactions.

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Definitions:

Self-Fulfilling Prophecy

A forecast that, by virtue of either direct or indirect influence, ensures its own fruition through a cyclic reinforcement of belief and corresponding actions.

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing, often based on limited information.

Spotlight Effect

The belief that others are paying more attention to one's appearance and behavior than they really are.

Conform

The act of adjusting one's behavior or thinking to align with the standards, norms, or expectations of a group or society.