A Joint Venture Is a Partnership Formed to Carry Out

question 65

Short Answer

A joint venture is a partnership formed to carry out a ____________________ business venture.

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Definitions:

Market Segmentation

The method of segregating a potential customer base into categories or segments according to various traits.

Cannibalization

The detrimental impact on sales of a product due to the introduction of a similar product by the same company.

Tiffany/Walmart Strategy

A business approach that contrasts high-end, premium products and services (Tiffany) with low-cost, high-volume goods (Walmart), targeting different market segments.

High-End Segments

Market segments composed of consumers who purchase luxury or premium products and services.