Examlex
Choose the one most appropriate answer for each.
-to estimate the value of something
Chunking
A method of breaking down large pieces of information into smaller, more manageable units (chunks) to improve memory and recall.
Utilitarian Aspects
Features of a product or service that offer practical or functional benefits to the user.
Fear Appeals
Marketing messages that evoke fear to motivate consumers to engage in a desired behavior, often used in public health campaigns.
Emotional Appeals
Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.
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