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A Salesperson Received an Earnest Money Check from a Buyer

question 67

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A salesperson received an earnest money check from a buyer on the listing of a co-op broker. What should the salesperson do with the check?


Definitions:

Relationship Selling

The practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time.

Long-Term Connection

A relationship or partnership between individuals or entities that is intended to last for an extended period.

Cumulative Discounts

Discounts that increase with the quantity purchased over time, providing incentives for larger or repeated orders.

Push Marketing Strategy

A promotional strategy where businesses "push" their products or services onto consumers by using aggressive advertising and sales tactics.

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