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In explaining international trade,the product life cycle theory focuses on
Inspirational Appeals
The use of emotions to raise enthusiasm for the task by appealing to the values and ideals of others.
Personal Appeals
Requests or messages that are made on a personal level, often involving emotional or relational elements, to persuade or influence.
Ingratiation
A strategy of winning favor and putting oneself in the good graces of others before making a request.
Rational Appeals
The use of logic, reason, and evidence to convince another person that cooperation in a task is worthwhile.
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