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Using Windows 8 with a touch screen, on the screen to zoom out._________________________
Taste and Preference
The subjective individual factors that influence consumers' decisions to purchase or not purchase a product or service.
Marginal Utility
Extra pleasure or advantage gained by consuming one more unit of a good or service.
Utility Maximizing
The economic principle where consumers allocate their resources to maximize their overall satisfaction or utility.
Consumption Mix
Refers to the combination of goods and services consumed by an individual or within an economy.
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