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Starbucks Loyalty Rewards the First Starbucks Opened in 1970 in Seattle,Washington.The Demand for Seattle,Washington.The

question 68

Multiple Choice

Starbucks Loyalty Rewards
The first Starbucks opened in 1970 in Seattle,Washington.The demand for its coffee grew,and Starbucks added more than 6,000 stores located in over 30 countries.In its more than 30-year history,Starbucks has never given out coupons for its coffee.Starbucks needed only to make its coffee and customers came.Recently,consumer quality perception of the Starbucks brand has started to fall.Starbucks started a consumer response blog to learn more about what consumers expect from Starbucks.One of the most common requests was for a customer rewards program.In response,Starbucks started My Starbucks Rewards,which offers free refills on brewed coffee,free beverage with whole bean purchase,beverage customization,and free Wi-Fi.Starbucks also put coupons in a national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste.Starbucks is hoping that these improvements will restore customers' loyalty and confidence.
-Refer to Starbucks.The fact that management realized that coffee drinkers had different needs,whether it be using coupons,wanting a milder brew of coffee,or watching free Wi-Fi,shows that Starbucks is now using a _____-oriented approach.

Understand the varying influences of job satisfaction and organizational commitment over time.

Critically assess misconceptions and nuanced relationships between job satisfaction, attitude, and job performance.

Recognize the role of positive emotions in coping mechanisms and organizational outcomes.

Define and categorize emotions into negative and positive.

Definitions:

Civil Trial

A court proceeding involving litigation between two or more parties seeking to resolve a legal dispute over matters such as contracts, damages, or civil rights.

Criminal Liability

The legal responsibility for actions or omissions that violate criminal law.

Defenses To Crimes

Legal strategies and arguments used in criminal law to justify, excuse, or obtain a not guilty verdict for an accused person, addressing the components of a criminal offense.

Arraignment

The initial court proceeding where a defendant is formally charged with a crime, informed of their rights, and asked to enter a plea.