Customer Value Is the Relationship Between Company Profits and Company

question 74

True/False

Customer value is the relationship between company profits and company costs.

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Definitions:

Percentage of Income

A measure indicating what portion or ratio of one's income is allocated to a specific expenditure or category.

Unit Elastic

Describes a situation in which the percentage change in quantity demanded is equal to the percentage change in price, leading to no change in total revenue.

Income Elasticity

A measure of how much the demand for a good will change in response to a change in consumer's income.

Cross Elasticity

An indicator of the sensitivity in demand for a certain product in response to price fluctuations of a different product.