At the Sears Web Site,customers Can Chat On-Line with Customer

question 114

Multiple Choice

At the Sears web site,customers can chat on-line with customer service representatives while shopping.This live help allows customers to have questions answered before placing an order.This focus on meeting customer needs illustrates that Sears has a(n) _____ orientation.

• A) societal marketing
• B) market
• C) sales
• D) production
• E) one-to-one

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Definitions:

Distribution of Power

The way in which authority, control, and decision-making capabilities are allocated and exercised across different levels within an organization or society.

Economic Growth

The increase in the production of goods and services in an economy over a period of time, often measured by the rise in the Gross Domestic Product (GDP).

Income

The monetary payment received by an individual or household for work or through investments.

Wealth

The abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions.