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At www.mystarbucksidea.com,customers are encouraged to share their ideas and thoughts about how Starbucks can better serve its customers.Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee.So Starbucks instituted the My Starbucks Reward program with money-saving benefits to their Starbuck cardholders.Starbucks is an example of a company with a _____-oriented philosophy.


Definitions:

VAR

Stands for Value-Added Reseller; a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution.

MAX

In computing and mathematics, MAX refers to a function or operation that determines the maximum value from a set of numbers or data.

Sort Key

A field or set of fields used to determine the order in which data is sorted in a database or data structure.

Major Sort Key

The primary criterion used to organize data or records in order of importance or relevance.

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