Procter & Gamble (P&G)decided to Address the Fact That Hispanic

question 110

Multiple Choice

Procter & Gamble (P&G) decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to the supermarket,parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.P&G adopted a _____ orientation to achieve this goal.

• A) promotional
• B) societal marketing
• C) customer
• D) marketing
• E) product

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Definitions:

Aspect of Temperament

Fundamental personality traits or characteristics that are biologically based and observable from an early age, influencing behavior and emotional reactions.

Activity Level

Activity level refers to the amount of physical and mental energy a person regularly exhibits, often considered in contexts of health and behavior.

Sociability

The trait of being inclined to engage in social interactions and establish relationships with others, often considered a key aspect of social behavior.

Stability

The state of being steady and unchanged, often referring to emotional or mental equilibrium.