Which of the Following Statements About the Societal Orientation Is

question 95

Multiple Choice

Which of the following statements about the societal orientation is FALSE?

• A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
• B) Marketers cannot deliver all benefits sought by customers, as these benefits may not be in the long-term best interests of the customers.
• C) The societal marketing concept is an important refinement of the market concept.
• D) Organizations have both a social and economic justification for their existence.
• E) The majority of consumers support environmentally friendly companies and willingly paying more for these products.

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Definitions:

Increases Dramatically

A significant and rapid rise or growth in quantity, level, or rate.

Cognitive Development

The construction of thought processes, including remembering, problem solving, and decision-making, from childhood through adulthood.

Jean Piaget

A Swiss psychologist known for his pioneering work in the development of child psychology, particularly in his theories of cognitive development and epistemological view called "genetic epistemology."

Theory

A systematically organized set of concepts, explanations, and propositions that explain or predict events or situations by specifying relations among variables.